Steve chats with Adam Zand and Greg Peverill-Conti, the principals of SharpOrange PR agency and the creators of the Library Land project, about how libraries helped them build their business, why they decided to visit all of the libraries in Massachusetts, and how they’ve come to love libraries.
Greg Peverill-Conti and Adam Zand are the founders and patrons of the Library Land Project. They are also the founders of SharpOrange, a strategic PR and communications agency. Library Land is an unexpected offshoot of SharpOrange. When the duo needed a place to meet and work, they went to the library – and the rest, as they say, is history with over 300 libraries visited and always more to come. Adam and Greg visit, document, rate, review, photograph, and – most of all – love libraries.
Greg has spent his career helping all kinds of organizations imagine and tell their stories. From his days as a park ranger on Alcatraz, to more than 25 years in public relations, to the Library Land Project, Greg has brought curiosity, creativity, and enthusiasm to his work. Since starting Library Land with Adam, Greg has become increasingly inspired by libraries and is planning to begin studying for his Master’s in Library Science in the fall of 2020.
Adam is a connector and strategic communicator. His career path has spanned from service industries and non-profit management to public relations and marketing for agencies, companies and individuals. The common thread is energy and excitement for reaching positive outcomes. He tends to think about business opportunities as a collaborative process that can benefit from his analysis, insight, planning, and action.