232: Library Marketing, with Angela Hursh

Steve chats with Angela Hursh, Manager of Engagement and Marketing for NoveList, author of the blog SuperLibraryMarketing.com, and host of the YouTube series The Library Marketing Show, about her path from television journalism to libraries, how libraries can do better marketing without spending a lot, her work at NoveList, and a special online project from her past!

Read the transcript!

Angela Hursh is Manager of Engagement and Marketing for NoveList. She helps libraries create effective and engaging ways to market their collection and reach readers as part of the team of expert instructors for LearnwithNoveList.com. Before her job at NoveList, she led the content marketing team for the Public Library of Cincinnati and Hamilton County. She is the author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.


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Super Library Marketing
The Library Marketing Show
Learn with NoveList

210: Change the World Using Social Media by Paul Signorelli

Steve chats with Paul Signorelli, author of Change the World Using Social Media, about his background in libraries, why librarians should be activists, avoiding the traps of negativity and leveraging social media for good, and his contributions to the T is for Training podcast.

Read the transcript!

Paul Signorelli, author of Change the World Using Social Media (Rowman & Littlefield, January 2021), is an Arizona State University ShapingEDU Storyteller-in-Residence and serves on the organizing committee of ShapingEDU’s “Connecting for Work & Learning” universal broadband access initiative. He earned his MLIS from UNT in 2009. Paul can be reached at paul@paulsignorelli.com.


Book Buddies: Ivy Lost and Found, from Candlewick Press
Ivy Lost and Found
, the first of a charming new early chapter book series about library toys and the children who borrow them, written by Newbery Honoree Cynthia Lord and illustrated by Stephanie Graegin. In a starred review, Booklist called Ivy Lost and Found “an engaging story of insecurity overcome by hop, courage, and love.” Ivy is the library’s newest book buddy —a toy that can be checked out just like a book—but she’d rather go back to being what she was before: the librarian’s favorite childhood doll.  So when Fern—a child with a new stepfamily who also wishes she could go back to the way things were—takes Ivy home, they embark on an adventure together that helps both of them find confidence and belonging in their changing worlds. Ivy Lost and Found is available now, and look for upcoming books in the Book Buddies series coming in Spring 2022!

Syndetics Unbound, from ProQuest and LibraryThing
Syndetics Unbound helps public and academic libraries enrich their catalogs and discovery systems with high-interest elements, including cover images, summaries, author profiles, similar books, reviews, and more. Syndetics Unbound encourages serendipitous discovery and higher collection usage, and was recently awarded Platinum distinction in the LibraryWorks 2021 Modern Library Awards. To learn more about Syndetics Unbound, visit Syndetics.com. While there, be sure to visit their “News” tab to check out the Syndetics Unbound Blog for news and analysis, including a break-down of 2020’s most popular titles in public and academic libraries.


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Change the World with Social Media

38: Sophie Brookover

Steve chats with Sophie Brookover, Program Coordinator and Social Media Manager for LibraryLinkNJ.

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Sophie Brookover is a Program Coordinator and the Social Media Manager for LibraryLinkNJ, the New Jersey Library Cooperative. Her passions within librarianship include youth services and school librarianship, popular culture, technology, reader’s advisory and community engagement. (And talking about herself in the third person.)

Sophie on Twitter
“What’s New About New Adult?” (Horn Book)

23: Troy Swanson

Steve speaks with Dr. Troy Swanson, community college librarian and author of Managing Social Media in Libraries.

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Troy A. Swanson is Teaching & Learning Librarian and Library Department Chair at Moraine Valley Community College in the USA. Troy has managed the library’s web presence since the year 2000. He implemented his library’s blogs in 2004 using a content management approach, and the library’s first podcasts for cultural events in 2006. He has published on the library website design and usability in the Journal of Academic Librarianship and Internet Reference Services Quarterly. Troy also writes as a guest author on the Tame the Web blog. His Ph.D. dissertation focused on the management of Web 2.0 in higher education. He has also written on information literacy instruction for college students. Troy lives in the Chicago suburbs with his wife Kim and their three children.

Managing Social Media in Libraries

18: David Lee King

Steve speaks with David Lee King, librarian and author of Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections.

Read the transcript.

David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David was named a Library Journal Mover and Shaker for 2008. His newest book,Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, was published in September. David writes the Outside/In column in American Libraries Magazine with Michael Porter, and maintains a blog at http://www.davidleeking.com.

9: Andy Woodworth

Steve speaks with Andy Woodworth, a New Jersey public librarian who blogs at Agnostic, Maybe.

Read the transcript.

Andy Woodworth is a public librarian in New Jersey. He spends his days surrounded by vast amounts of information which he consumes on a fairly regular basis. He was named a 2010 Library Journal Mover & Shaker. His blog was the recipient of  the only Honorable Mention ever awarded on the LISNews “Top 10 Librarian Blogs to Read in 2010” (read and you’ll see why) and received First Place in the Salem Press Blog Awards in 2010. You can follow him on Twitter @wawoodworth.


Agnostic, Maybe
Libraries & Ben & Jerry’s
People for a library-themed Ben & Jerry’s flavor! Facebook group
HarperCollins petition
eBook User’s Bill of Rights
American Library Association
Jenny Levine
ALA Connect
Endangered Libraries t-shirt
Challenge Reporting: Defend the Freedom to Read
Nancy Pearl | action figure
Library Journal Movers and Shakers
Sarah Houghton
Jessamyn West
Bobbi Newman
Library Society of the World
Hack Library School
Annoyed Librarian
Unemployment in Libraryland