232: Library Marketing, with Angela Hursh

Steve chats with Angela Hursh, Manager of Engagement and Marketing for NoveList, author of the blog SuperLibraryMarketing.com, and host of the YouTube series The Library Marketing Show, about her path from television journalism to libraries, how libraries can do better marketing without spending a lot, her work at NoveList, and a special online project from her past!

Read the transcript!

Angela Hursh is Manager of Engagement and Marketing for NoveList. She helps libraries create effective and engaging ways to market their collection and reach readers as part of the team of expert instructors for LearnwithNoveList.com. Before her job at NoveList, she led the content marketing team for the Public Library of Cincinnati and Hamilton County. She is the author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.

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Super Library Marketing
The Library Marketing Show
Learn with NoveList

228: City Cast Chicago – Jacoby Cochran

Guest host Troy Swanson chats with Jacoby Cochran, host of City Cast Chicago, about the joys and challenges of covering local community news, the future of journalism, upcoming Chicago elections, and managing misinformation.

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Jacoby Cochran is a writer, educator, and storyteller. He is the award winning host of City Cast Chicago, which was named Best of 2021 by the Chicago Reader and Chicago Magazine calls it “the essential Chicago podcast.” You can also catch Jacoby discussing news, sports, culture and events on Chicago’s NPR and PBS stations. As a performer, keynote speaker, and workshop leader, Jacoby has partnered with corporate clients (Google, Spotify, AT&T, Chicago Bulls, Best Buy, Kohl’s); academic institutions (DePaul University, City Colleges, Syracuse University); and non-profits (The Moth, Boys & Girls Club, American Writers Museum).

Troy A. Swanson is Teaching & Learning Librarian and Library Department Chair at Moraine Valley Community College. He is also the President of the Moraine Valley Faculty Association. Troy is the author or editor of several books and articles including co-editor of Not Just Where to Click: Teaching Students How to Think About Information which received the Ilene F. Rockman Publication of the Year Award from ARCL’s Instruction Section. His Ph.D. dissertation focused on the management of technology policy in higher education. He served on ACRL’s Information Literacy Competency Standards for Higher Education Task Force which issued the Framework for Information Literacy.  Over his tenure as a librarian and educator, Troy has won his campuses Master Teacher and Innovation of the Year awards, as well as the Proquest Innovation in College Librarianship award from ACRL. 

SPONSOR:

Syndetics Unbound, from ProQuest and LibraryThing.
Today’s show is brought to you by Syndetics Unbound, from ProQuest and LibraryThing. Syndetics Unbound helps public and academic libraries enrich their catalogs and discovery systems with high-interest elements, including reader’s advisory, cover images, summaries, author profiles, similar books, reviews, and more. Syndetics Unbound encourages serendipitous discovery and higher collection usage, and was awarded Platinum distinction in the LibraryWorks 2021 Modern Library Awards

To learn more about Syndetics Unbound, visit Syndetics.com. While there, be sure to visit the Syndetics Unbound Blog for news and analysis, including a break-down of libraries’ top titles and other stories of interest to the library community. Again, that’s Syndetics.com, to learn more about today’s sponsor, Syndetics Unbound.

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City Cast Chicago

227: American Library History, with Wayne Wiegand

Steve chats with library historian Wayne Wiegand about how he came to the library profession, how to view historical figures and actions honestly (warts and all), the history of American libraries, the life and times of Melvil Dewey, and the vital places coffee and cats hold in American library history.

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Wayne A. Wiegand is the F. William Summers Professor of Library and Information Studies Emeritus at Florida State University. He is the author of Irrepressible Reformer: A Biography of Melvil Dewey and Part of Our Lives: A People’s History of the American Public Library.

SPONSOR:

Syndetics Unbound, from ProQuest and LibraryThing.
Today’s show is brought to you by Syndetics Unbound, from ProQuest and LibraryThing. Syndetics Unbound helps public and academic libraries enrich their catalogs and discovery systems with high-interest elements, including reader’s advisory, cover images, summaries, author profiles, similar books, reviews, and more. Syndetics Unbound encourages serendipitous discovery and higher collection usage, and was awarded Platinum distinction in the LibraryWorks 2021 Modern Library Awards

To learn more about Syndetics Unbound, visit Syndetics.com. While there, be sure to visit the Syndetics Unbound Blog for news and analysis, including a break-down of libraries’ top titles and other stories of interest to the library community. Again, that’s Syndetics.com, to learn more about today’s sponsor, Syndetics Unbound.

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224: Area Studies Librarianship with Liladhar Pendse

Guest host Natalia Estrada chats with Liladhar Pendse, librarian for Slavic, East European, and Eurasian Studies and the Caribbean and Latin American Studies at the University of California-Berkeley, about the concept of Area Studies, his work archiving Afghanistan’s digital and cultural content after the US withdrawal, the challenges of archiving war-torn areas such as Ukraine, and his advice for new librarians looking to enter his field.

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Liladhar R. Pendse is a librarian for Slavic, East European, and Eurasian Studies and the Caribbean and Latin American Studies at the University of California-Berkeley. He has been with the University of California Library system since 2002 and possesses a wide range of expertise in Area and International Studies within academic libraries. Liladhar tries to educate himself through collaboration with his colleagues and continuing education opportunities. Liladhar considers librarianship to be his vocation and lacks an on-and-off switch when it comes to meeting user needs.

Natalia Estrada (she/they) is the Digital Scholarship Librarian at SUNY Buffalo. She’s worked in various academic library staff positions for more than 15 years and has focused her research on organizational hierarchy in the academic library. She’s also the host of the podcast Digital Explorer, the podcast about digital scholarship and our relationship with computers and the internet. Born and raised in the LA area, Natalia is interested in Legos, arts and crafts, weightlifting, the intersection of neurodiversity and Latinx identity, and chaotic energy.

SPONSOR:

Syndetics Unbound, from ProQuest and LibraryThing.
Today’s show is brought to you by Syndetics Unbound, from ProQuest and LibraryThing. Syndetics Unbound helps public and academic libraries enrich their catalogs and discovery systems with high-interest elements, including reader’s advisory, cover images, summaries, author profiles, similar books, reviews, and more. Syndetics Unbound encourages serendipitous discovery and higher collection usage, and was awarded Platinum distinction in the LibraryWorks 2021 Modern Library Awards. To learn more about Syndetics Unbound, visit Syndetics.com. While there, be sure to visit the Syndetics Unbound Blog for news and analysis, including a break-down of libraries’ top titles and other stories of interest to the library community.

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222: Brain Science – Dr. Virginia Campbell

Guest host Troy Swanson chats with Dr. Virginia Campbell, host of the Brain Science Podcast and author of Are You Sure? The Unconscious Origins of Certainty, about why she created and continues the podcast, the hidden layer of the brain, how cognition differs from knowing, and why science is not just a set of boring facts you learn in school.

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Dr. Virginia Campbell is an experienced Emergency and Palliative Medicine physician with a long-standing interest in the brain and consciousness. For over 15 years, she has hosted the Brain Science podcast where she has interviewed leading neuroscientists sharing recent discoveries and exploring ideas from the frontlines of research. The Brain Science podcast has been one of the top-ranking podcasts in Medicine on iTunes enjoying over 12 million downloads.

Dr. Campbell believes that understanding how the brain works gives us insight into what makes us human. She is also committed to showing how the scientific method has unraveled many long-standing mysteries.

Dr. Campbell has also hosted the Graying Rainbows: Coming out LGBT+ Later in Life and the Books and Ideas Podcast both of which are no longer in production but are still feely available online.

 In 2022, Dr. Campbell was selected as a member of the Podcaster Hall of Fame.

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221: Library Systems Report 2022 – Marshall Breeding

Marshall Breeding

Steve chats with Marshall Breeding, longtime library technologist and writer of the annual Library Systems Report, about the history of library automation, putting together the data for the Library Systems Report, proprietary and open source ILS systems, and how vendors work well with each other (and sometimes don’t).

Marshall Breeding is an independent consultant, speaker, and author. He is the creator and editor of Library Technology Guides and the libraries.org online directory of libraries on the Web. His monthly column Systems Librarian appears in Computers in Libraries; he is the Editor for Library Technology Newsletter, published through Library Technology Guides. From 2002 through 2021 he was the editor and contributor for Smart Libraries Newsletter published by the American Library Association, and has authored the annual Library Systems Report published in American Libraries since 2014 and in Library Journal from 2002-2013. He has authored fourteen issues of ALA’s Library Technology Reports, and has written many other articles and book chapters. Marshall has edited or authored eight books, including Cloud Computing for Libraries published by in 2012 by Neal-Schuman, now part of ALA TechSource . He regularly teaches workshops and gives presentations at library conferences on a wide range of topics.

He has been an invited speaker for many library conferences and workshops throughout the United States and internationally. He has spoken in throughout the United States and in Korea, Taiwan, Thailand, China, Singapore, India, Japan, Australia, New Zealand, Iceland, the Czech Republic, Slovenia, Israel, Austria, Germany, The Netherlands, Norway, Denmark, Sweden, Spain, Ireland, the United Kingdom, Israel, Lebanon, Jordan, Colombia, Chile, Mexico, and Argentina.

Marshall Breeding held a variety of positions for the Vanderbilt University Libraries in Nashville, TN from 1985 through May 2012, including as Director for Innovative Technologies and Research as the Executive Director the Vanderbilt Television News Archive.

Breeding was the 2010 recipient of the LITA LITA/Library Hi Tech Award for Outstanding Communication for Continuing Education in Library and Information Science.

SHOW NOTES:

2022 Library Systems Report
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220: Dr. Tasslyn Magnusson

Steve chats with researcher and writer Dr. Tasslyn Magnusson, and John Chrastka, Executive Director of EveryLibrary, about Dr. Magnusson’s Book Censorship Database and why EveryLibrary Institute wanted to support and promote it, the integrity of the book challenge process and how it’s often hijacked and corrupted, and why Steve and John will never get email addresses with just their first names.

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Tasslyn Magnusson is a researcher, writer, and poet living in Prescott, WI. She has a PhD in History from Case Western Reserve University and an MFA in Writing for Children and Young Adults from Hamline University. 

John Chrastka is the founder and Executive Director of EveryLibrary and is a long-time library trustee, supporter, and advocate.  Mr. Chrastka is a former partner in AssociaDirect, a Chicago-based consultancy focused on supporting associations in membership recruitment, conference, and governance activities.  He is a former president and member of the Board of Trustees for the Berwyn (IL) Public Library (2006 – 2015) and is a former president of the Reaching Across Illinois Libraries System (RAILS) multi-type library system. Prior to his work at AssociaDirect, he was Director for Membership Development at the American Library Association (ALA). He is a member of ALA as well as the Illinois Library Association (ILA), and the American Political Sciences Association (APSA). He as named a 2014 Mover & Shaker by Library Journal and tweets @mrchrastka.

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EveryLibrary Institute
Book Censorship Database
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214: A Librarian’s Guide to Engaging Families in Learning

Steve chats with Elena Lopez, Bharat Mehra, and Maggie Caspe, editors of A Librarian’s Guide to Engaging Families in Learning, about how they first got involved with libraries, the benefits of family engagement, and adapting in times of crisis.

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M. Elena Lopez is an independent researcher whose work focuses on the ecology of learning, which includes the home, school, and community. She has published extensively on family and community engagement in learning and has served on the Mountain View (CA) Library Board.

Bharat Mehra is a professor and EBSCO Endowed Chair in Social Justice in the School of Library and Information Studies at the University of Alabama. Among his many research interests are diversity and inclusion advocacy, intercultural communication and action, social justice in library and information science, community-engaged scholarship, and critical and cross-cultural studies.

Margaret Caspe is a senior research consultant with NAFSCE who focuses on how families, early childhood programs, schools, and communities support children’s learning. Her work has appeared in Public Library Quarterly, Early Childhood Research Quarterly, School Community Journal, Young Children, and Childhood Education.

SPONSORS:

Syndetics Unbound, from ProQuest and LibraryThing
Syndetics Unbound helps public and academic libraries enrich their catalogs and discovery systems with high-interest elements, including cover images, summaries, author profiles, similar books, reviews, and more. Syndetics Unbound encourages serendipitous discovery and higher collection usage, and was recently awarded Platinum distinction in the LibraryWorks 2021 Modern Library Awards. To learn more about Syndetics Unbound, visit Syndetics.com. While there, be sure to visit their “News” tab to check out the Syndetics Unbound Blog for news and analysis, including a break-down of 2020’s most popular titles in public and academic libraries.

SHOW NOTES:

A Librarian’s Guide to Engaging Families in Learning
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212: Donald Cohen

Steve chats with Donald Cohen, co-author of The Privatization of Everything: How the Plunder of Public Goods Transformed America and How We Can Fight Back, about how he defines privatization, why public goods are vital to a functioning democracy, public-private partnerships that work, and what individuals can do to fight back against privatization.

Read the transcript!

Donald Cohen is the founder and executive director of In the Public Interest (ITPI,)  a national research and policy center that studies public goods and services.  His opinion pieces and articles have appeared in the New York Times, Reuters, the Los Angeles Times, The San Diego Union-Tribune, The New York Daily News, The New Republic, The American Prospect, The Nation and other online and print outlets.  He’s the co-author of The Privatization of Everything: How the Plunder of Public Goods Transformed America and How We Can Fight Back, out November 23, 2021.

SPONSORS:

EveryLibrary
This episode is sponsored today by EveryLibrary, the national political action committee for libraries. EveryLibrary helps support the funding formula for public and school libraries so our public institutions can employ great people. You can see more about their pro-bono support for libraries on the ballot and school librarians in crisis at everylibrary.org and SaveSchoolLibrarians.org.

Syndetics Unbound, from ProQuest and LibraryThing
Syndetics Unbound helps public and academic libraries enrich their catalogs and discovery systems with high-interest elements, including cover images, summaries, author profiles, similar books, reviews, and more. Syndetics Unbound encourages serendipitous discovery and higher collection usage, and was recently awarded Platinum distinction in the LibraryWorks 2021 Modern Library Awards. To learn more about Syndetics Unbound, visit Syndetics.com. While there, be sure to visit their “News” tab to check out the Syndetics Unbound Blog for news and analysis, including a break-down of 2020’s most popular titles in public and academic libraries.

SHOW NOTES:

The Privatization of Everything: How the Plunder of Public Goods Transformed America and How We Can Fight Back
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210: Paul Signorelli

Steve chats with Paul Signorelli, author of Change the World Using Social Media, about his background in libraries, why librarians should be activists, avoiding the traps of negativity and leveraging social media for good, and his contributions to the T is for Training podcast.

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Paul Signorelli, author of Change the World Using Social Media (Rowman & Littlefield, January 2021), is an Arizona State University ShapingEDU Storyteller-in-Residence and serves on the organizing committee of ShapingEDU’s “Connecting for Work & Learning” universal broadband access initiative. He earned his MLIS from UNT in 2009. Paul can be reached at paul@paulsignorelli.com.

SPONSORS:

Book Buddies: Ivy Lost and Found, from Candlewick Press
Ivy Lost and Found
, the first of a charming new early chapter book series about library toys and the children who borrow them, written by Newbery Honoree Cynthia Lord and illustrated by Stephanie Graegin. In a starred review, Booklist called Ivy Lost and Found “an engaging story of insecurity overcome by hop, courage, and love.” Ivy is the library’s newest book buddy —a toy that can be checked out just like a book—but she’d rather go back to being what she was before: the librarian’s favorite childhood doll.  So when Fern—a child with a new stepfamily who also wishes she could go back to the way things were—takes Ivy home, they embark on an adventure together that helps both of them find confidence and belonging in their changing worlds. Ivy Lost and Found is available now, and look for upcoming books in the Book Buddies series coming in Spring 2022!

Syndetics Unbound, from ProQuest and LibraryThing
Syndetics Unbound helps public and academic libraries enrich their catalogs and discovery systems with high-interest elements, including cover images, summaries, author profiles, similar books, reviews, and more. Syndetics Unbound encourages serendipitous discovery and higher collection usage, and was recently awarded Platinum distinction in the LibraryWorks 2021 Modern Library Awards. To learn more about Syndetics Unbound, visit Syndetics.com. While there, be sure to visit their “News” tab to check out the Syndetics Unbound Blog for news and analysis, including a break-down of 2020’s most popular titles in public and academic libraries.

SHOW NOTES:

Change the World with Social Media
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