David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David was named a Library Journal Mover and Shaker for 2008. His newest book,Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, was published in September. David writes the Outside/In column in American Libraries Magazine with Michael Porter, and maintains a blog at http://www.davidleeking.com.