Elizabeth Ferguson Keathley is the author of the recently published Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos. As a board member of the DAM Foundation, she has chaired both the Human Resources and Education committees. One of the original UPS DAM team members for seven years, Elizabeth worked with her team to win the 2010 DAMMY award for best preservation, storage, or archives solution. Previous to her work at UPS, Elizabeth worked as a Preservation Field Services officer for the Southeastern Library Network, helping libraries, archives, and other cultural institutions meet preservation and access challenges by writing and teaching. She has written, taught, and been generally loud at conferences related to the arrangement, description, preservation and access of information for twelve years. Elizabeth has a MS in Archives Management from Simmons College, Boston, and has published in such periodicals as Journal of Digital Media Management. Her ongoing exploration of digital asset management and its relationship to user needs can be followed at her homepage for Atlanta Metadata Authority, where she provides services related to the staffing, training, metadata modeling, and asset migrations for corporations acclimating to the labor intensive and detail-oriented nature of digital asset management.